D.D. 08/04/06

Word of mouth friend-to-friend phone calling to promote the new movie Snakes on a Plane. I'm not sure marketing is even necessary to make a movie called Snakes on a Plane a success, but Pith in the Wind has the skinny on some utterly brillant marketing whereby you go to the Snakes website, and enter a friends phone number along with your name - and a recording of Samuel L. Jackson goes to that friend's phone with your name showing up on the caller ID. With the huge buzz generated by blogs and no this, Snakes on a Plane should win the Oscar for marketing if they gave such a thing.